Community Investment

With our long history as a local community bank, we see giving back to society as one of our responsibilities. Our community strategy focuses on supporting youth development through education and sports as well as green awareness promotion. Community activities or programmes are typically undertaken through long-term partnerships with NGOs or sponsorships in order to enhance our impact. To support the communities we serve, we also encourage our employees to take part in volunteer services and charitable activities.

Youth Development
Today's young generation are our future leaders, and our aim is to support them to become outstanding leaders and lifelong learners. The Group views education as the cornerstone for developing the next generation of leaders, and invests in promoting inclusive and equitable quality education and lifelong learning opportunities.

The Group has been supporting various STEAM-related education initiatives for young children in recent years. We see STEAM education as a means to nurture children's creativity and problem solving skills as well as to foster their innovative spirit, all of which are essential skill sets required for all-rounded personal development in the 21st century.

Promotion of Sports
The Group believes in the promotion of sports as a means to nurture the younger generation. Sports bring not only health benefits, but also instil discipline, teamwork, confidence and competitive spirit in young people, helping to inspire them to realise their talents, overcome challenges and capture opportunities for a better tomorrow.

The Group sponsors various sports programmes that aims to support youths from low-income household communities by offering them opportunities to receive formal sports training and to develop a positive attitude and teamwork through training.

Green Awareness Promotion
With our extensive operations in Hong Kong, we see our growing responsibility in contributing to environmental conservation. We see our role in creating a positive and sustainable long-term impact on the environment for the benefit of future generations. Various initiatives supporting this topic were carried out throughout our Group.

Please visit here for our community investment initiatives over the years:
Corporate Social Responsibility Activities